Thursday, March 7, 2013

Google Play gift cards officially land in the UK, Tesco and Morrisons on-board

UK Google Play gift card

There've been plenty of hints at Google Play gift cards landing in the UK since shortly after the U.S. launch. Today, on the service's first birthday, Google has announced that UK consumers will be able to buy the cards in £10, £25 and £50 denominations, with "all" Tesco and Morrisons stores stocking the cards "in the weeks ahead."

The cards work just the same as they do in the U.S. -- buy one, scratch to reveal its code, and redeem on the web or via the Android app. The amount is then added to your Google Play balance, and can be used to buy music, magazines, books. movies and apps -- but not hardware.

The news of the launch follows reports of Google Play gift card sightings at Tesco stores in recent days.

It'll take some time for Google's offering to catch up to Apple's widespread iTunes gift cards, but having two major supermarkets on-board at launch has to be a plus. More details in the presser after the break.

Update: Google's put together a retailer finder page allowing Brits to track down local stores stocking Google Play cards.

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Source: http://feedproxy.google.com/~r/androidcentral/~3/bqAGVeguLRI/story01.htm

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